Marketing websites - Made with Maturity

What we do

Marketing websites

We design and build websites that deliver measurable success.

From good to great

What difference would an excellent website, compared to an average website make to your organisation? If the difference is significant, then we could be a good fit for each other.

From a strategic foundation we will understand your brand, your users’ needs, and your competitors to create a bespoke website with measurable success.

The way we do it

The Hub and Spoke Methodology

The majority of our marketing websites use our Hub and Spoke Methodology, where we drive traffic to your hub website through the marketing spokes. Once your audience is on the website, we signpost them through a funnel to convert them into sales, conversations or goal completions.

Our process

How we do it

A successful marketing website doesn’t just appear, but is crafted using a process that covers the understanding of your organisation and its audience, that leads to establishing a marketing strategy. Once the strategic foundation is there, design begins to ensure the customer journey is efficient. Web development turns the designs into reality, then once your “hub” website is live, customers are driven through the marketing “spokes” to visit your website and to convert to paying customers.

Here’s what our process involves in each step.

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UX research & insights

By starting with a discovery session, we can learn about your project and create a research and insights phase tailored for you. Our capabilities include:

A discovery session
Workshops
User research
Stakeholder interviews
Customer interviews
Competitor audits
Brand reviews
SEO reviews
Keyword research
Existing website review
Analytics
Heatmaps

All of the above resulting in the creation of a marketing strategy, our central foundation for everything.

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UX / UI design

From a foundation of a marketing strategy, we begin to design user journeys through your website. Ensuring your customers can find the info that they need easily and without friction – this is UX design (User eXperience Design). We then move into the creative UI design (User Interface Design) to bring the designs to life. Our UX / UI design process includes:

Moodboards
Sketching
Architecture
User journeys
Wireframes
Interactive prototypes
Creative concepts
Template design
Responsive design

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Web development

Using best practice techniques, our developers build bespoke new websites, or refine existing digital experiences for maximum impact. Combining rich media content to create engaging websites.

Website development
HTML5 / CSS
Multiple CMS
Content: Copywriting
Content: Photography
Content: Video
Content: Animation
Systems integration
SEO
Hosting & maintenance
Go live

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Proactive marketing

Once the website is live, we drive customer traffic through our marketing spokes (see Hub and Spoke diagram above). As part of our proactive marketing service we will test and refine your marketing activities and your website to ensure measurable success. Our testing service includes:

Marketing spokes
Analytics
Heatmaps
Conversion tracking
User feedback
User interviews
Usability tests

This process ensures measured success.

Marketing websites

Work highlights

Work: Marketing websites

MEI / Integral Maths

UX & UI for National Maths Resource

Work: Marketing websites

James Martin

The official James Martin website

Work: Marketing websites

Virtual Films

International video production

Trusted by

and many more…

What our clients say…

Testimonials

We chose Made with Maturity out of a mile-long list of agencies and have never regretted it. We had a huge 500+ page website and planned a complete redesign and restructure. The Made with Maturity team was exactly what we needed in all aspects: analysis, design, and ability to find and present solutions that were accepted by all levels of the board. On top of the necessary work, Ben’s team provided extra-ideas and always delivered more than I expected.

They are great professionals, and as a bonus, they are very nice people who were a pleasure to work with.

Julia Kryuchkova: Program Manager – First Line Software

I interviewed two companies for the marketing of The Yealm – a luxury residential development and the first company was pretty much the same old thing and then in came Ben and Clare and their innovative ideas, energy and ability to understand my aims were evident right from the start. I don’t think any development has been marketed in quite the same way as this project and I am delighted with their work and professionalism.

I could not recommend them highly enough – though I don’t want them to get too busy with other people – because they are a rare find!

Simon Friend: Red Earth Developments – The Yealm – luxury apartments

We have just launched our shiny new website created by Made with Maturity and I am delighted! It looks great, works well and is a wonderful shop window for anyone interested in our ecology courses. Ben and his team have also worked hard with other teams to integrate a complex CRM, accounting, and online learning platform which is working really well. This will automate a lot of functions in my business!

Made with Maturity were easy to work with and created a great contemporary and professional website for us. I can’t thank them enough!

Sue Searle: Managing Director – Ecology Training UK Ltd

Next steps

Is your website losing you business?

We use data and design to make your website work harder for you, get in touch today for a chat on how we can make your website the best it can be.

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