Using UX research to define and understand your audience, we use those crucial insights to inform our UX / UI design process, building a digital project that focuses on your users’ needs. And after your project is live, we perform regular in-depth user testing to monitor, refine, and improve it over the years.

Here’s what our process involves.

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By starting with a discovery session, we can learn about your project and create a research and insights phase tailored for you. Our capabilities include:

• A discovery session
• Workshops
• Expert reviews
• User research
• Stakeholder interviews
• Card sorting
• Competitor audits
• Brand reviews
• Platform audits
• Analytics
• Heatmaps

All of the above resulting in use cases or identifying user needs.

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By understanding your user needs, we plan the architecture of your project with efficient user journeys. Our UX design phase includes:

• Creation of use cases
• Mood boards
• Sketching
• User journeys
• Wireframes
• Interactive prototypes

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Understanding existing brand guidelines or designing with full freedom, our UI designers will combine usability with creativity using the following steps:

• Mood boards
• Initial concepts
• Concept development
• Template design
• Responsive design
• UI component libraries
• Inspectable designs for developer hand off*

*Development options: we can develop the frontend code, work with your development team, or we can work with one of our backend development partners to turn our designs into live projects.

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By testing the interface and functionality with real users, we identity the features and improvements that your audience requires (adding to a backlog) and can make continual improvements to keep your project ahead of the curve.

• Design reviews
• Analytics & heatmaps
• Conversion tracking
• User feedback
• User interviews
• Usability tests
• Creation of features backlog
• MVP approach
• Continual improvement

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