// Custom WordPress theme
// UX design
// Image styles
// Infographic styles
// Design for print
New house style
New limited colour palette, bold typography with concise statements presented on a sketched background. This allows SSAT to have a clear voice in a crowded world of education.
The mega menu allows users of the website to see at a glance the main pages within each top level section. By using a simple rollover they could see visual images and descriptions about each page without having to click into it to read the content. This has resulted in an improved user experience.
The website contains many pages of listed content. We introduced a flipping block module to represent each page link, this module was designed to include a title, category (linked to a colour), description and background image. On mouse over the block flipped over to read the information on the back, resulting in a more pleasurable user experience that visually described the content being presented.
Optimised for mobile
The new theme was designed with mobiles in mind. A careful use of space, size and style was applied resulting in a more usable experience for mobile users.
An infographic style was designed to compliment the main body of SSAT communications. The hand crafted illustrations and typeface were used to accent key points while the teal and salmon colour palette ensured the style stayed within the set brand guidelines.