Launch of HeadFIT For Life website, a New Mental Fitness Campaign For Defence Personnel spearheaded by The Duke of Sussex

Home / News / Launch of HeadFIT For Life website, a New Mental Fitness Campaign For Defence Personnel spearheaded by The Duke of Sussex

We’re delighted to announce the design and development of the HeadFIT for Life website – a new mental fitness platform spearheaded by The Duke of Sussex. The site was launched at the end of April 2020 by the Ministry of Defence in partnership with The Royal Foundation’s Heads Together campaign and Kings College London, with clinical advice from Dr Vanessa Moulton. The tool, designed collaboratively by The Royal Foundation and the Ministry of Defence (MOD), has been created specifically for the defence community.

In partnership with production company Denhams, we played a key role in the development of the national campaign. Denhams was commissioned by The Royal Foundation as the creative team behind the online tools and produced all the video content. Meanwhile, we designed and developed the website. The HeadFIT For Life campaign aims to support defence personnel to take a more proactive approach to their mental health and mental fitness by providing 24/7 access to self-help tools that can enhance mood, drive, and confidence, and help with managing the stress of everyday life.

“It’s an honour to work on a project like this for our defence personnel, with mental fitness at its focus. We are a team of digital creatives who build first-class projects pixel by pixel, day by day, ensuring that our clients are provided with long-lasting results. For this project, we took careful consideration of colour palettes, typography and imagery to appeal to the defence audience and contrast with conventional mental health websites. We used page transitions and subtle animations to bring a sense of calm and an ease of flow around the website. The HeadFIT For Life campaign provides much-needed access to resources for the defence community and we are proud to have made this possible through the development of a user-friendly and accessible website.” Comments Ben Stirling, Project Director at Made with Maturity.

On HeadFIT For Life, users can find tools such as breathing exercises, body posture and relaxation techniques. All the tools and resources on the site have been designed for all defence personnel, whether they are new recruits, long-serving personnel, veterans, civilian staff or those in uniform.

Fay Davies, Business Development Manager at Plymouth Science Park where our studios are based, said: “This is a great example of the amazing work taking place in Plymouth, often by unsung heroes. Awareness of mental health is growing, and the HeadFIT For Life platform is a fantastic resource for MOD personnel to keep their minds, not just their bodies, healthy. It’s fantastic to see our tenants at the Park involved in such an important project, and one that will have a positive impact on so many people’s lives and wellbeing.”

For more information, visit the HeadFit For Life website.

If you have a digital project in mind, please do drop us a line to have a chat (and a cookie #ShareTheCookieLove)! We’d be more than happy to help.

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